Lift Plastic Surgery is a Webster, TX practice led by double board-certified plastic surgeon Dr. Shitel Patel, serving patients across the Houston area, including League City, Pearland, and Galveston. Alongside surgical procedures for the face, breast, and body, Lift offers a full menu of non-surgical treatments through Uplift Med Spa, including injectables, Morpheus8, laser treatments, body contouring, and medical weight loss. With a growing menu of services, including peptide therapy and newly added CO2 laser resurfacing, and a team that includes licensed estheticians, Lift had the expertise and offerings to stand out. The opportunity was to build a content and social presence that reflects the same care, professionalism, and approachability patients experience in the practice.

Plastic surgery and aesthetics is a crowded, highly regulated space, and new services like peptides and laser resurfacing needed to be introduced in a way that educated patients rather than simply promoted a treatment. The goal was to build a consistent social presence that put a face to the practice, explained newer offerings in approachable language, and gave both the surgical and esthetics sides of Lift room to shine — all while staying within medical advertising standards.

Haus of CLB developed a content strategy built around education, personality, and trust. We created PepTalk, an educational series that breaks down peptide therapy in clear, patient-friendly language, alongside esthetician-focused content that spotlights the team and the treatments they perform, and compliance-safe copywriting for packages and new service launches, including the arrival of Lift's CO2 laser resurfacing.

Rather than relying on promotions alone, we built a recognizable content world around Lift — pairing expert-led education with behind-the-scenes moments and a consistent visual voice. The result is a polished, trustworthy platform that keeps Lift Plastic Surgery visible and builds confidence with the patients it wants to reach.